Amsterdam Data Academy

Data science bootcamp

Web Analytics

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by

olivier
Current Status
Not Enrolled
Price
€995.00
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Welcome to the Web Analytics training program, where you learn how to answer the most frequently common business questions using Google Analytics, BigQuery and Looker.

The course includes three modules: 

  • Module 1 – Introduction to Google Analytics: Understand key metrics and reports, and create custom reports and audiences to analyse your website or app’s performance.
  • Module  2 – Queries with BigQuery: Use the basic SQL queries to analyse your GA4 data stored in BigQuery.
  • Module 3 – Building Dashboards with Looker: Utilise Looker to connect to your GA4 data to create interactive dashboards to effectively communicate data insights.
Blended learning approach:
Every module consists of watching the video lectures and doing the homework assignments, an interactive session with the teacher or peer students and getting feedback from them. 
 
Certification: 
In order to obtain your certificate, it is necessary for you to successfully complete all modules and submit your assignment for assessment by your instructor. 

After this course, you will be able to do:
  • You know how to use Google Analytics and BigQuery.
  • You can answer the most important marketing questions using data.
  • You are able to build your dashboard in Looker. 

If you have any questions please get in contact with the teacher of this course Marloes Slotboom